For Generations - Fitness for a king
BRAND'S® legacy goes a long way back to the 1820s when King George IV's flagging health inspired royal chef Henderson William Brand to develop an essence of chicken.
Mr Brand's recipe no doubt worked because after his retirement in 1835, the now ubiquitous BRAND'S® Chicken Essence was commercially launched as food for children and invalids.
Shop in Mayfair, London
Upon his retirement, Mr Brand first set up shop in Mayfair, London to commercialize BRAND'S® Chicken Essence.
The popularity of BRAND'S® grew in tandem with its reach in the global market, and as the British colonized countries in the region, the brand followed.
The first shipment of BRAND'S® Chicken Essence arrived in the port of Asia in the 1920s. Few know that Singapore was the first port of call for BRAND'S® entry into Asia then.
BRAND'S® popularity caught on fast because the chicken essence concept was likened to our local double-boiled chicken soup - which has been widely used in Asia for centuries .
Things have changed a lot since those early days. But it's good to know that at least one thing has stayed the same - that BRAND'S® is a trusted and well-loved brand today as it was - over 170 years ago.
Own Production Facilities
With a rich heritage of more than 170 years. BRAND'S is confident of the premium quality and manufacturing integrity of our products. Our manufacturing plants conform to recognized international manufacturing and safety standards such as ISO, GMP and HACCP.
For generations - History of good health
A bit about the traditional double-boiling method.
For over 3,000 years, the double-boiling method has been used by the Chinese to make health tonics. This traditional method of preparing soup ensures that the nutrients are not destroyed by overcooking.
How's it done?
The chicken is placed in a small pot. Then the pot is sealed and placed into a larger pot with boiling water. The indirect heat keeps the contents hot but just under the boiling point. This temperature and pressure control result in a thick, rich and healthy concentrate of chicken extract.
The only problem? It takes 4 to 8 hours to prepare! And there is a high percentage of fat, even after skimming.